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How Logos Can Make or Break a Brand

“A picture tells a thousand stories - how logos can make or break a brand.” Let’s talk about logos. We all know examples of logos that really stand out, and that we associate with a certain brand characteristic. The Windows logo is linked to Microsoft technology,...

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The Power of Paper

Just about everything seems to be moving in the digital direction these days – books, shopping, cameras, you name it. Even the marketing world is becoming increasingly centred around digital tools. But when we delve a little deeper, we can see that physical marketing is making...

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