As an alternative to the more traditional scratch card; peel, tear, or break open cards offer the chance to reinforce a brands corporate image and conceal a message or chance to win substantial prizes. Cards can be shaped and used to conceal unique URN, QR or 2D barcodes facilitating direct internet access or entry to online games. Another advantage of this mechanic, is the option of adding interactivity. The opportunity for repeat use over a promotional period makes match & win cards an attractive alternative to scratch cards, red filter confusion patterns games or peel and reveal.