Designing and printing award-winning scratchcards and
gaming cards for over 25 years, MyAudience offer a complete
end-to-end service, structured to take your pain points away.
We create unique and exciting promotions for retailers,
charities and hospices.
Situated in the heart of Royal Berkshire, MyAudience has its clever Product Creators, Graphic Designers, Planning Statisticians, Production House, Account Management and Campaign Auditing departments all within one secure location.
We have state-of-the-art print technology that offers more variance, colours and incredible game mechanics than ever seen before, enabling us to create highly personalised scratchcards and totally original gaming products.
Creating and Producing award-winning scratchcards and retailer promotions for over 25 years, MyAudience offer a complete end-to-end service structured to take your pain points away.
Situated in the heart of Royal Berkshire, MyAudience has its clever Product Creators, Graphic Designers, Planning Statisticians, Production House, Account Management and Campaign Auditing departments all within one secure location.
WHY DO
THE BEST
BRANDS USE
MyAudience?
• 5th Generation Scratchcards
Against other traditional manufacturers, we have cutting-edge print technology that offers more variance, personalisation, colours and incredible game mechanics than ever before. We create highly unique and exciting products for our clients.
• Everything In-House
After understanding your targeted demographic, our in-house design and game production teams work together to create your perfect product. Our security, software support and manufacturing are all housed within the same secure location, backed up by a comprehensive activity auditing team.
• Scratchcard Design
Our in-house design team members have a huge amount of combined expert knowledge and skills to create your perfect product. Whether it’s graphic design, illustration, branding, POS or digital design, we have the right blend of creative experience to deliver what you need.
• Quality Printing
We have the ability to produce the highest quality of digital printing on mass, backed up with spectacular large format print, plus the very latest finishing capabilities including incredible personalisation such as variable gold foiling.
• Unique Game Creation
With over 25 years’ experience of creating award winning retailer promotions and lottery scratchcards, we can produce game mechanics that ensure maximum excitement for your players. Combining new technology with our vast skillset enables us to deliver completely new products.
• Exciting Mechanics
Once we’ve created the perfect mechanic for your promotion, we then take that concept and fit it into all of the 12 different mechanics we produce in-house. This ensures that your game fits perfectly into the environment, talks directly to your demographic, giving you maximum exposure.
WHY DO THE BEST BRANDS USE MyAudience?
5th Generation Scratchcards
Against other traditional manufacturers, we have cutting-edge print technology that offers more variance, personalisation, colours and incredible game mechanics than ever before. We create highly unique and exciting products for our clients.
Everything In-House
After understanding your targeted demographic, our in-house design and game production teams work together to create your perfect product. Our security, software support and manufacturing are all housed within the same secure location, backed up by a comprehensive activity auditing team.
Scratchcard Design
Our in-house design team members have a huge amount of combined expert knowledge and skills to create your perfect product. Whether it’s graphic design, illustration, branding, POS or digital design, we have the right blend of creative experience to deliver what you need.
Quality Printing
We have the ability to produce the highest quality of digital printing on mass, backed up with spectacular large format print, plus the very latest finishing capabilities including incredible personalisation such as variable gold foiling.
Unique Game Creation
With over 25 years’ experience of creating award winning retailer promotions and lottery scratchcards, we can produce game mechanics that ensure maximum excitement for your players. Combining new technology with our vast skillset enables us to deliver completely new products.
Exciting Mechanics
Once we’ve created the perfect mechanic for your promotion, we then take that concept and fit it into all of the 12 different mechanics we produce in-house. This ensures that your game fits perfectly into the environment, talks directly to your demographic, giving you maximum exposure.
That First Contact
Hi MyAudience, we’re looking for a way to increase footfall across all of our locations for our next big sales event. I know you guys have always produced great mailing campaigns for us in the past, is this something you can help us with?
Not a problem, we have 14 different exciting print promotional mechanics, which are all aimed at increasing activity through any targeted campaign you wish.
Wow 14 different printed mechanics, how will I know which mechanic will compliment our activity and speak to our demographic?
This is where our customers really feel the complete benefits of working with MyAudience. Our long successful award-winning history, working with some of the worlds top brands, is where MyAudience truly excels. Giving us an understanding of your product, promotional targets and demographics, enables us to create the perfect promotional driver for you. Taking all of your pain points away from running a promotion, we can present back to you an end-to-end solution which is easy to understand and shows your true ROI figures.
That sounds perfect for us, Thanks again MyAudience!
No problem, taking your pains away is our pleasure!
That First Contact
Hi MyAudience, we’re looking for a way to increase footfall across all of our locations for our next big sales event. I know you guys have always produced great mailing campaigns for us in the past, is this something you can help us with?
Not a problem, we have 14 different exciting print promotional mechanics, which are all aimed at increasing activity through any targeted campaign you wish.
Wow 14 different printed mechanics, how will I know which mechanic will compliment our activity and speak to our demographic?
This is where our customers really feel the complete benefits of working with MyAudience. Our long successful award-winning history, working with some of the worlds top brands, is where MyAudience truly excels. Giving us an understanding of your product, promotional targets and demographics, enables us to create the perfect promotional driver for you. Taking all of your pain points away from running a promotion, we can present back to you an end-to-end solution which is easy to understand and shows your true ROI figures.
That sounds perfect for us, Thanks again MyAudience!
No problem, taking your pains away is our pleasure!
Case Studies
Prospect wanted help with improving their brand communications, creating clear messages to appeal to their target audience and clarifying the values of their core brand with PhD; their brand for exclusive properties. We undertook a full re-brand which encompassed:
• A fresh new logo to appeal to their market
• The design of all marketing material inc brochures, stationery & business cards
• New graphics for the website, social media and email footers
• New shop signage, banners, fascia and ‘for sale’ boards
We created a unique gaming card for diners; a product that we have successfully rolled out for other restaurants with a similar demographic of customers. The card was presented to diners when paying their bill to encourage them to return in the near future. About this bespoke gaming card:
• This was designed to be a full colour ‘break open’ gaming card
• Prizes ranged from a free starter up to a free meal with drinks
• The card could only be opened upon receiving the bill, encouraging re-visits
• So successful was this campaign, that they signed up to re-run the promotion before the initial offer period was over
Anthony Pepe needed to appoint an agency to service their on-going design and print requirements and to develop specialist branding and marketing collateral for their premium service. We are now their go-to agency for:
• Regular creation and distribution of mailers and corporate brochures
• Design and print of their quarterly ‘Peptalk’ magazine
• Branding and the design and print of specialist premium marketing pieces for their ‘Prime’ service
• Pop-up banner design and print
• Branded merchandise
Cooper and Tanner were looking for an update of their brand; simplifying, streamlining and clarifying the message, as well as help with the creation of their own newspaper. Our process involved:
• Working with Cooper and Tanner to help them develop their new brand message
• Rolling out the new brand onto sales and marketing literature, websites and email, online and social media marketing.
• Designing the initial layout for the newspaper and work with the publisher to get it printed and distributed.
• Setting up the newspaper template on our Storefront Web to Print System, to streamline the future design and print process.
Promotions
If you’re looking to increase sales, launch a product or increase footfall to a location, MyAudience will deliver the right promotion for you. With years of experience in creating award winning promotions, we deliver a complete hassle-free package taking away all of the pain points from running a promotion.
With many different promotional mechanics from scratch cards to on-pack web drivers, our creative and design teams know the right product to excite your targeted market. With over 20 different printed mechanics alone, our extensive promotional knowledge will deliver your activity the results you deserve.
Unique Random Numbered game cards for use as part of SMS campaigns, online and on pack promotions are an integral part of the MyAudience product offerings. MyAudience expertise in unique code generation and scratch card printing makes us a one-stop-shop for many of our valued customers.
As an alternative to the more traditional scratch card; peel, tear, or break open cards offer the chance to reinforce a brands corporate image and conceal a message or chance to win substantial prizes. Cards can be shaped and used to conceal unique URN, QR or 2D barcodes facilitating direct internet access or entry to online games. Another advantage of this mechanic, is the option of adding interactivity. The opportunity for repeat use over a promotional period makes match & win cards an attractive alternative to scratch cards, red filter confusion patterns games or peel and reveal.
Promotions
If you’re looking to increase sales, launch a product or increase footfall to a location, MyAudience will deliver the right promotion for you. With years of experience in creating award winning promotions, we deliver a complete hassle-free package taking away all of the pain points from running a promotion.
With many different promotional mechanics from scratch cards to on-pack web drivers, our creative and design teams know the right product to excite your targeted market. With over 20 different printed mechanics alone, our extensive promotional knowledge will deliver your activity the results you deserve.
Unique Random Numbered game cards for use as part of SMS campaigns, online and on pack promotions are an integral part of the MyAudience product offerings. MyAudience expertise in unique code generation and scratch card printing makes us a one-stop-shop for many of our valued customers.
As an alternative to the more traditional scratch card; peel, tear, or break open cards offer the chance to reinforce a brands corporate image and conceal a message or chance to win substantial prizes. Cards can be shaped and used to conceal unique URN, QR or 2D barcodes facilitating direct internet access or entry to online games. Another advantage of this mechanic, is the option of adding interactivity. The opportunity for repeat use over a promotional period makes match & win cards an attractive alternative to scratch cards, red filter confusion patterns games or peel and reveal.