Prospect
Prospect is a dynamic Estate agency with 10 offices across Berkshire, Hampshire and Surrey. Established for 30 years they have grown year on year into a company known for innovation and drive. They care passionately about what they do and enthusiasm abounds from the top of the organisation to the bottom.
The Brief: As the company expanded over the years the corporate identity of the business had become diluted and had been influenced by a number of different outside factors and business leaders, resulting in mixed messages, different design styles and departments following their own guidelines. Our brief was to present a unified brand that brought all of the departments together giving customers a single corporate view and simplified messages communicated well.
Our approach: Firstly we profiled the towns that Prospect operated in, highlighted the highest demographic groups in their area and checked this against some of Prospect’s own client data. Then we looked at the sort of mainstream brands this demographic of people would want to align themselves with, providing us with a platform to build their corporate brand and values around.
The result: A brand identity that brought all parts of the business together and reflected apparitional values of their target market Simple and clear messages that gave Prospect the tools to know instinctively what communications should say and look like. To give them the confidence to be able to express themselves, be proud of who they are, and to enable them to effectively communicate and continue their growth.
Prospect is a dynamic Estate agency with 10 offices across Berkshire, Hampshire and Surrey. Established for 30 years they have grown year on year into a company known for innovation and drive. They care passionately about what they do and enthusiasm abounds from the top of the organisation to the bottom.
The Brief: As the company expanded over the years the corporate identity of the business had become diluted and had been influenced by a number of different outside factors and business leaders, resulting in mixed messages, different design styles and departments following their own guidelines. Our brief was to present a unified brand that brought all of the departments together giving customers a single corporate view and simplified messages communicated well.
Our approach: Firstly we profiled the towns that Prospect operated in, highlighted the highest demographic groups in their area and checked this against some of Prospect’s own client data. Then we looked at the sort of mainstream brands this demographic of people would want to align themselves with, providing us with a platform to build their corporate brand and values around.
The result: A brand identity that brought all parts of the business together and reflected apparitional values of their target market Simple and clear messages that gave Prospect the tools to know instinctively what communications should say and look like. To give them the confidence to be able to express themselves, be proud of who they are, and to enable them to effectively communicate and continue their growth.
