Anthony Pepe
Cooper and Tanner is a high quality, going places agent with eleven offices in Somerset and Wiltshire. They have over 100 years of history and are active participants and supporters of their local area. Attention to detail, professional service and quality in all things is integral to their business.
The Brief: Initially we met Cooper and Tanner while they were embarking on an update of their brand, to simplify, streamline and clarify the message.
Our response: Working with the client we took their communications elements and updated the branding and messages in line with the new positioning. We helped them roll out the new brand to sales literature, marketing information, websites and email, online and social media marketing. We continue to update and design new items as and when the need arises.
Read All About it… The Labour of Love: One of our ongoing projects is the Cooper and Tanner newspaper. Initially starting out in July 2017 at 24 pages of a mix of editorial and property pages, Property and Auction News has grown to 32 pages to make room for the recently acquired offices in Bridgewater, Cheddar and Wedmore.
MyAudience designed the initial layout for the newspaper, working with the publisher to get it to print and out on the street. We then created online templates on our Storefront Web to Print system. This means that while Quintyn and his team supply the bespoke content – the cover ideas, adverts and editorial content, the individual branches are able to complete their branch property pages online which we then collate into the main design files. The process is now streamlined and organised. With Client, Branch, Design Team and Printer all knowing what they need to do when, everything works pretty much seamlessly.
