The Brief: Prospect came to us from a number of corners and for a number of different reasons. Different directors asking questions on how help them engage with more customers, to rationalise and simplify their communications and to unite their core Prospect brand with PhD; their brand for exclusive properties.
Our response: We took them back a step. We recommended getting an understanding of where Prospect was in the market, who their clients were and then to look at who they need to be appealing to for continued growth and development of the business.
How did we do this?: We profiled their entire database we looked at the performance of the housing market in their general territory to see which slice of the market they were winning.
Through our use of Mosaic profiling tools, we were able to understand who the present clients were, who the active part of their territory was and what kinds of messages they would respond to.
At the same time, we carried out a communcations audit and helped them review their publications, working with them to challenge each piece they produced for message and relevance. We then prioritised those remaining to move forward into the new branding.
The result: A full re-brand. To make the 2 parts of the business work better together, to link and form a clear path between Prospect and Prospect PhD. To simplify and clarify the messages and give Prospect the brand tools to know instinctively what communications should say and look like. To give them the confidence to be able to express themselves, be proud of who they are, and to enable them to effectively communicate and continue their growth.
Huge benefits across the board. From the top down the business is more engaged and connected, there is a clear mission and way of thinking. We are so proud of the work we have done for Prospect and we’re happy to be considered very much a part of their team.