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How Logos Can Make or Break a Brand

“A picture tells a thousand stories - how logos can make or break a brand.” Let’s talk about logos. We all know examples of logos that really stand out, and that we associate with a certain brand characteristic. The Windows logo is linked to Microsoft technology,...

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Using Data to Make Great Marketing Decisions

“Data really powers everything that we do.” Jeff Weiner, CEO of LinkedIn   In this modern era a new generator for effective marketing has been found and its name is data. As people have continuously moved towards digital platforms, and as they have left their digital footprint, marketing...

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Graphic Design Trends in Marketing 2018

As we move through the early stages of 2018, we can start to gauge which graphic design trends are going to take off, and which ones are going to fade away. In a fast-paced digital world, brands are moving away from minimalist, clean designs to...

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The Power of Paper

Just about everything seems to be moving in the digital direction these days – books, shopping, cameras, you name it. Even the marketing world is becoming increasingly centred around digital tools. But when we delve a little deeper, we can see that physical marketing is making...

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Here’s My Card - Why Business Cards are Still as Relevant as Ever

Why Business Cards are Still as Relevant as Ever

Marketing has become increasingly digital in the 21st century. Email marketing, social media and AdWords are all commonplace in marketing practice – but where does this leave the business card? Despite constant digitalisation, business cards remain as important as ever.   It’s Personal Business cards are personal. If...

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